The next era of tourism will not be shaped by the boundaries of the sector itself. It will be defined by the alliances formed between governments and business, cities and capital, technology and talent, infrastructure and imagination, culture and commerce.
Tourise Agenda 2027
Tourise is not about more tourism
It is about better tourism, designed intentionally, governed responsibly, and built for a world in motion. Don’t miss the start — subscribe for updates now.
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The Questions Shaping What Comes Next
A 2027 themes and key programme signposts sit under the questions the programme keeps returning to: who shapes demand, who controls access, where does capital flow, how will destinations compete, what we will be building next in how we move, experience and connect, and how can places create greater value for destinations, communities and businesses?
A TOURISE Summit session 
A TOURISE Summit session 
A TOURISE Summit session
Where Sectors, Ideas and Influence Collide
Every panel, workshop and roundtable is built around one thing: turning stated ambition into work that can be measured. Challenge established assumptions, connect ideas that cross lines, build expeditions across sectors, replace the friction that keeps global movement slow, influence where investment is meant to go, and help shape what tourism becomes next.
