About us
The global platformshaping the futureof tourism
This is where the next 50 years of tourism are shaped. Together, we are unstoppable.
Created by the Saudi Ministry of Tourism and powered by the Saudi Tourism Authority, TOURISE launched in 2025 with the inaugural Summit taking place 11-13 November 2025 in Riyadh.
TOURISE convened visionaries from government, business, investment, tourism and technology communities to deliver high-impact initiatives and transformative deals that will reset the industry and build a tourism sector that is sustainable, equitable and future-focused.
A year-round platform, TOURISE brings together leaders who share a vision to shape the traveler economy. This is where the next 50 years of tourism are shaped.
Together with our Knowledge Partners, global thought leaders and cross-sector experts, tourise.com is where you will find the latest updates, news and announcements.
Mission
TOURISE exists to shape the future of tourism — bringing together policymakers, business leaders, innovators, investors and the public to drive bold ideas and unlock investment. As the first platform uniting public and private players across sectors, TOURISE turns ambition into action and lays the foundation for the next 50 years of global tourism.
Vision
TOURISE is the world’s premier platform for shaping the future of tourism.
Our chairman
H.E. Ahmed Al-Khateeb
Minister of Tourism, Saudi Arabia · Chairman, TOURISE · Chairman, TOURISE Advisory Board
His Excellency Ahmed Al-Khateeb is the Minister of Tourism of the Kingdom of Saudi Arabia. As the Kingdom’s first Minister of Tourism, he is responsible for opening Saudi Arabia to international tourism and realising the sector’s full social and economic potential.
Advisory board
Panel Member
H.E. Faisal bin Fadhil Alibrahim
Panel Member
H.E. Ahmed Al Khateeb
Panel Member
Engr. Badr Mohammed Al-Meer
Panel Member
Apostolos Tzitzikostas
Panel Member
H.E. Khalid A. Al-Falih
Partnerships & collaboration
Want to know more?
Interested in a partnership or collaboration that shapes the future of tourism? Contact us for partnerships, speaking opportunities, Knowledge Partner collaborations and more.